Aura Performance Running Footwear ready to launch Spring 2005! New technology heralded by industry.

August 25, 2004 -- Aura Performance Footwear LLC, a NJ based manufacturer of performance inspired footwear and holders of numerous patents surrounding spring based midsole technology announces its plans to begin shipping product in February 2005. You can view intial product offerings and technical info at www.aurafootwear.com

The line consists of 3 running and 1 cross training model utilizing the patented DSS (Dynamic Spring System) in its midsole. Its 21 year industry veteran president and company co-founder describes his product as "Nike Shox on steroids". The major difference between our patent and Nike Shox technology is that we use ACTUAL springs, while Nike uses hollow tubes of PU. Our springs create the only system that offers and retains for the useful life of the shoe, true shock absorption, motion control and energy return in one design. PU begins breaking down on its first impact.

Aura Performance Footwear initial expected to introduce its line in Spring 2002 after 3 years in development, but "the environment surrounding our industry couldn't have been worse", states Aura's president Frank Nelson. "The terrorist attacks, economic downturn and trend towards retro/classic styling made a launch suicidal". "It is unfortuante that during that time, Nike introduced its first Shox shoe."
We would have been viewed as the pioneers of spring technology, instead of viewed as followers". "However, the fact that our product performs better will affect our growth more meaningfully than being first".

Aura states its initial key demographic market will be an educated male, living in a city environment, and has or has had injuries that keeps him from exercising or running regularly, or wants to prevent injury. A 100% money back guarantee is offered if the consumer doesn't find AURA to be the best shoe they have ever run in.

As a start up, additional capital requirements are always present and those interested in investment opportunities in Aura should contact Mr. Nelson at chieftain@aurafootwear.com or www.aurafootwear.com.

Aura Running shoes will be found at upscale running specialty retailers, leading urban retailers ie City Sports in Chicago,IL, catalogs and select Foot Locker locations beginning February 2005.





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